Advertising programs, which may include different media, must meet criteria of truthfulness, verifiability, updating, accuracy, clarity, comprehensiveness, and respect for good faith and competence (Article 3.1.4.4.1. Decree 2555 of 2010). 

Management companies and distributors must refrain from ensuring certain returns or making forecasts about the future of the fund. They must not present short-term situations as definitive or promote characteristics that are not specific to the fund. All fund qualifications must be complete and must not contravene the provisions of the decree or those of the SFC (Article 3.1.4.4.3. Decree 2555 of 2010).